The Company has the mission to provide the best services to its loyal established customers, with the prime objective of following the Rules / Regulations provided by the State Bank of Pakistan. The Company through its policies / procedures will consistently support to stabilize the FX Market of the Country, within the given limitations. The Company through the self discipline approach generates capacity, capability and resource to develop highest possible standards of service. The Company’s mission will remain to keep business ethics, principles, values and Country’s Reputation supreme than the material benefits.
The Vision of the Company is to enhance its capacity and capability to develop a loyal clientele base. The Company will continue to generate the Foreign Exchange for the Country through its untiring efforts to get the most secured Home Remittances. The SOCIAL / PROFESSIONAL RESPONSIBILITY aspect of creating jobs at the entry level will continue to be the prime focus. Therefore the LONG TERM VISION of the Company as the “leading Exchange Company” with solid customer base, qualified and trained staff and support to Country FX Reserve will remain focused. The major PRODUCT – HOME REMITTANCES is the part of long term vision, whereby the recipients will get the benefit of effective, quick and economical ways of receiving money, while the Country will be the beneficiary of increased Foreign Exchange. The Company will continue to work on this “Long Term Vision”.